Job Summary

Marketing Specialist

About Us: Relational Estate & Elder Law is a growing Virginia law firm focused on estate planning, elder law, estate administration, asset protection, incapacity planning, probate guidance, and long-term care planning. We are passionate about bringing confidence and peace of mind about the future to residents in Winchester, Northern Virginia, and the Shenandoah Valley. We love to come alongside our clients as they seek to protect themselves, their families, and their assets. With the right legal documents, we help them create plans for the future that accomplish their goals and allow them to rest easy.

To apply, please email your resume to Lauren Paige Sorsen at LaurenPaige@relational.law.

Description: We are seeking a remote Marketing Specialist with experience in digital marketing, content creation, SEO, email marketing, social media management, and website content development. This remote role helps expand our online presence while building meaningful relationships with clients, referral partners, and our community. Our clients are worried about their families and futures, and this position will help further our mission of providing them with hope and peace of mind through Relational Estate Planning®. There is opportunity for advancement and growth as our firm grows.

Why This Role Matters: As our remote Marketing Specialist, you will help families find trusted legal guidance during some of life’s most important decisions. Through digital marketing, content creation, SEO, referral relationship development, and client engagement, you’ll play a key role in helping more families gain confidence and peace of mind about the future.

Salary: $50,000 – $59,000

Location: Remote (Must be located in Virginia or West Virginia)

Job Type: Full-time

 

What We Are Looking For: A detailed-oriented, organized, and meticulous person who enjoys writing, connecting with others, and will strive to meet our high standard for quality content and resource development.

Our Hiring Process: At Relational Estate & Elder Law, we want to make sure that you are a good fit for us and that we are a good fit for you. As a result, we have an extensive interview process that involves a series of phone and in-person interviews. If you are selected for our first step, we will email you our firm values.

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What We Offer:

  • Matching retirement contributions
  • Opportunities for growth and advancement
  • Paid time off and holiday pay
  • Medical benefits (health, dental, vision)
  • Life insurance
  • Long- and short-term disability insurance
  • A collaborative, fun, inviting culture
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Requirements

  • 1+ years of experience in marketing, communications, public relations, or a related field
  • Experience with SEO and website optimization
  • Experience managing email marketing campaigns and newsletters
  • Strong writing, editing, and proofreading skills
  • Experience with HubSpot or CRM systems
  • Experience managing social media platforms
  • Basic knowledge of Google Analytics and website performance metrics
  • Ability to prioritize multiple projects and deadlines

Skills Required

  • Ability to build relationships with clients, referrers, and team members
  • Ability to identify various target audiences’ pain points and provide content that meets those pain points to build connection with audiences
  • Ability to stay connected to big picture goals
  • Ability to communicate clearly in verbal and written form
  • Ability to plan, track, test, and report on various projects and campaigns
  • Ability to delegate tasks and manage various team members
  • Ability to embody and represent firm mission and values to clients, referrers, and the community
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Job Responsibilities

  • Manage Online Marketing:
    • Manage Online Advertising Campaigns
    • Manage Website
    • Manage Newsletters
    • Manage Website Blog Posts
    • Manage Social Media Platforms
    • Manage Google Presence and SEO Growth
    • Keep all Online Marketing Processes Up to Date
  • Manage Referral Marketing:
    • Plan and Work with CEO to Continue Relationships with Current Professional Referrers
    • Plan and Work with CEO to Identify and Encourage Relationships with Prospective Professional Referrers
    • Manage Admin Side of Professional Referrers:
      • Keep HubSpot and Clio information and notes up to date
      • Schedule Referrers for Meeting with CEO
      • Manage Gifts Sent to Professional Referrers
      • Attend Networking Groups and Events to Connect with both Current and Prospective Professional Referrers
      • Keep all Referral Marketing Processes Up to Date
  • Manage Client Marketing:
    • Regularly Evaluate and Improve Client Experience
    • Brainstorm and Implement Ways to Surprise and Delight Clients Throughout Their Time With Our Firm
    • Manage Ongoing Relationship with Current and Former Clients
    • Keep all Client Marketing Processes Up to Date
    • Create Written Content Directed Towards the Needs of Clients
  • Manage Firm Branding and Community Involvement:
    • Identify Events and Causes to Involve Firm In
    • Organize and Manage Community Events Hosted by Firm